{"id":10546,"date":"2019-01-28T11:23:46","date_gmt":"2019-01-28T11:23:46","guid":{"rendered":"https:\/\/www.engineernewsnetwork.com\/blog\/?p=10546"},"modified":"2019-01-28T11:23:46","modified_gmt":"2019-01-28T11:23:46","slug":"general-data-protection-regulation-is-lessening-co2-emissions-by-360-tonnes-per-day","status":"publish","type":"post","link":"https:\/\/www.engineernewsnetwork.com\/blog\/general-data-protection-regulation-is-lessening-co2-emissions-by-360-tonnes-per-day\/","title":{"rendered":"General Data Protection Regulation is lessening CO2 emissions by 360 tonnes per day"},"content":{"rendered":"<p>A new study has shown that General Data Protection Regulation (GDPR) is actually benefitting the environment. 360 tonnes of CO2 is being saved every day from sending fewer marketing emails \u2013 the same as a daily full flight from London to New York.<\/p>\n<p>A collection of findings, studies and original data sets has been summarised by software solutions company, Jet Global, to demonstrate some of the unexpected positive and negative repercussions of GDPR.<\/p>\n<p>The study retrospectively looks back on one of the biggest news stories of 2018.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7565662001938327\" data-ad-slot=\"7585079586\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>One of the most surprising side effects following GDPR is the environmental impact.<\/p>\n<p>Since May the total number of marketing emails has decreased by 1.2 billion per day. As well as reducing the volume of emails in inboxes, this has also lowered the amount of carbon dioxide that is released in tothe atmosphere, thanks to decreased server usage<span class=\"highlight highlight-blue\"><a href=\"https:\/\/www.theguardian.com\/environment\/green-living-blog\/2010\/oct\/21\/carbon-footprint-email\" target=\"_blank\" rel=\"noopener\">1<\/a><\/span>.<\/p>\n<p>Since its roll-out in May 2018, GDPR has had a lot of knock-on effects that could not have been predicted.<\/p>\n<p>EU citizens have never experienced this much control over their data. 62% of people feel more confident sharing their data coming into 2019.<\/p>\n<p>Organisations are seeing that consumers are responding more positively than before \u2013 with increased brand and website engagement.<\/p>\n<p>Findings indicate that there was 30% increase in time spent on a particular web pages, and a 38% increase in spending on products<br \/>\nrecommended when transparent ad language was used<span class=\"highlight highlight-blue\"><a href=\"https:\/\/www.marketingdive.com\/news\/transparent-ad-targeting-boosts-engagement-by-40-study-finds\/519812\/\" target=\"_blank\" rel=\"noopener\">2<\/a><\/span>.<\/p>\n<p>Not only this, but the public has become more comfortable knowing where the boundaries lie of data protection \u2013 the Information Commissioners Office has stated that data protection complaints to U.K regulators have more than doubled since GDPR passed<span class=\"highlight highlight-blue\"><a href=\"https:\/\/techcrunch.com\/2018\/08\/28\/uk-data-protection-complaints-spike-under-new-gdpr-rules\/?guccounter=1\" target=\"_blank\" rel=\"noopener\">3<\/a><\/span>.<\/p>\n<p>However, not all the effects of GDPR have been as positive. *66% of cybersecurity professionals say that restricted domain data access makes it harder to investigate cybercrime<span class=\"highlight highlight-blue\"><a href=\"https:\/\/www.openaccessgovernment.org\/the-unexpected-side-effects-of-gdpr\/47016\/\" target=\"_blank\" rel=\"noopener\">4<\/a><\/span>.<\/p>\n<p>Police no longer have as much access to the information needed to track down domain owners, or hackers, which elongates the process of closing down illegitimate websites or bringing perpetrators to justice.<\/p>\n<p>Furthermore, hackers can now use the new GDPR ruling for cyber-extortion \u2013 hackers may possibly be able to coerce companies for money, in return for withholding information from the authorities. If companies are found to be not complying with data protection rules, they are subject to a range of GDPR penalties \u2013 potentially a fine of 4% of their annual turnover.<\/p>\n<p>Even if a small portion of this were given to cyber criminals, it may encourage crimes such as cyber-extortion and blackmail.<\/p>\n<p>Device security is an aspect that GDPR is still struggling to address.<\/p>\n<p>There are around 6 billion connected devices currently on the planet, which is estimated to dramatically increase in the next decade.<\/p>\n<p>Currently, there is no incentive for manufactures to create more secure devices, as there is no financial benefit or legal obligation covered in the current GDPR rulings.<\/p>\n<p>The huge amount of data collected via connected devices can be compromised by hackers, and users may not be aware that they are not protected. While GDPR has advanced privacy and protection, it only just touches the base of a much larger problem<span class=\"highlight highlight-blue\"><a href=\"https:\/\/www.itproportal.com\/features\/next-big-things-in-iot-predictions-for-2020\/\" target=\"_blank\" rel=\"noopener\">5<\/a><\/span>.<\/p>\n<p>For further information on the good, the bad and the ugly side of GDPR, please see Jet Global\u2019s full report <span class=\"highlight highlight-blue\"><a href=\"https:\/\/www.jetglobal.com\/blog\/gdpr-the-good-the-bad-the-ugly\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study has shown that General Data Protection Regulation (GDPR) is actually benefitting the environment. 360 tonnes of CO2 is being saved every day from sending fewer marketing emails \u2013 the same as a daily full flight from London to New York. A collection of findings, studies and original data sets has been summarised &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[2366,2365,5602],"class_list":["post-10546","post","type-post","status-publish","format-standard","","category-news-views-and-opinion","tag-gdpr","tag-general-data-protection-regulation","tag-jet-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Data Protection Regulation is lessening CO2 emissions by 360 tonnes per day - Engineer News Network<\/title>\n<meta name=\"description\" content=\"A new study has shown that General Data Protection Regulation (GDPR) is actually benefitting the environment. 360 tonnes of CO2 is being saved every day from sending fewer marketing emails \u2013 the same as a daily full flight from London to New York\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engineernewsnetwork.com\/blog\/general-data-protection-regulation-is-lessening-co2-emissions-by-360-tonnes-per-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Data Protection Regulation is lessening CO2 emissions by 360 tonnes per day - 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