{"id":29620,"date":"2025-07-01T09:00:00","date_gmt":"2025-07-01T08:00:00","guid":{"rendered":"https:\/\/www.engineernewsnetwork.com\/blog\/?p=29620"},"modified":"2025-06-30T11:34:47","modified_gmt":"2025-06-30T10:34:47","slug":"imaginative-companies-report-58-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.engineernewsnetwork.com\/blog\/imaginative-companies-report-58-revenue-growth\/","title":{"rendered":"&#8216;Imaginative&#8217; companies report 58% revenue growth"},"content":{"rendered":"\n<p>Companies which actively invest in imagination are more likely to report considerable growth and outperform their peers. That is according to new research released today by B2B consultancy,&nbsp;<a href=\"http:\/\/www.theframeworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The <strong>Frameworks<\/strong><\/a>.<\/p>\n\n\n\n<p>The study shows that businesses which encourage creativity, experimentation and forward-thinking outperform less imaginative organisations on multiple measures, from revenue growth to future-readiness.<\/p>\n\n\n\n<p>The report, <em>The business of imagination \u2013 how embracing new ways of thinking can unlock new paths to business success<\/em>, was commissioned by the Frameworks using a Censuswide survey of 500 senior decision-makers in the UK and US, at companies with more than 500 employees. &nbsp;<\/p>\n\n\n\n<p>The report also includes expert insight from EY, Aon and Hubspot, providing real life context to the business challenges faced by leaders. &nbsp;<\/p>\n\n\n\n<p>It highlights the tangible benefits of imagination-led working cultures, and the risks of falling behind for those who deprioritise it.<\/p>\n\n\n\n<p>Among the most imaginative companies surveyed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58% reported considerable revenue growth over the past year<\/li>\n\n\n\n<li>63% are performing significantly better than their competitors<\/li>\n\n\n\n<li>76% describe themselves as &#8216;very resilient&#8217;.<\/li>\n\n\n\n<li>84% are highly confident in their ability to seize new opportunities<\/li>\n<\/ul>\n\n\n\n<p>By contrast, companies with the lowest imagination scores were far more likely to report falling revenue, weak performance and poor resilience.<\/p>\n\n\n\n<p>The research identifies four key behaviours that help drive imagination in business:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Collaboration \u2013 encouraging co-creation and idea-sharing across teams<\/li>\n\n\n\n<li>Failing fast and looking to the future \u2013 being future-focused and open to risk &nbsp;<\/li>\n\n\n\n<li>Letting ideas come from anywhere \u2013 empowering all employees to contribute<\/li>\n\n\n\n<li>Investing in creativity \u2013 committing time, budget and leadership support<\/li>\n<\/ol>\n\n\n\n<p>The findings underscore the unique power of imagination in an increasingly AI-enabled world. &nbsp;<\/p>\n\n\n\n<p>While data and automation can support decision-making, it is human creativity, empathy and curiosity that unlock long-term strategic potential. &nbsp;<\/p>\n\n\n\n<p>The report warns that over-reliance on technology without an equal focus on imagination could leave businesses vulnerable to stagnation.<\/p>\n\n\n\n<p>The Frameworks also conducted in-depth interviews with senior leaders from marketing and strategy roles across a range of industries. Many emphasised that imagination plays a key role in problem-solving, brand identity and internal culture &#8211; with one describing it as &#8220;a synonym for purpose.&#8221;<\/p>\n\n\n\n<p>Ben Bush, Partner at The Frameworks said: &#8220;Imagination isn&#8217;t a nice-to-have. It&#8217;s a core business capability that drives growth, resilience and innovation. The companies embracing it are setting themselves apart, not just in how they operate, but in how they lead.<\/p>\n\n\n\n<p>&#8220;The most successful organisations are those that empower people to think differently, challenge the status quo and bring bold ideas to life.&#8221;<\/p>\n\n\n\n<p>The full report is available to download now\u00a0<a href=\"https:\/\/www.theframeworks.com\/imagination?utm_source=press-release&amp;utm_medium=earned&amp;utm_campaign=imagination-report&amp;utm_content=report\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HERE<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies which actively invest in imagination are more likely to report considerable growth and outperform their peers. That is according to new research released today by B2B consultancy,&nbsp;The Frameworks. The study shows that businesses which encourage creativity, experimentation and forward-thinking outperform less imaginative organisations on multiple measures, from revenue growth to future-readiness. The report, The &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29620","post","type-post","status-publish","format-standard","","category-process"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Imaginative&#039; companies report 58% revenue growth - Engineer News Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engineernewsnetwork.com\/blog\/imaginative-companies-report-58-revenue-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Imaginative&#039; companies report 58% revenue growth - Engineer News Network\" \/>\n<meta property=\"og:description\" content=\"Companies which actively invest in imagination are more likely to report considerable growth and outperform their peers. That is according to new research released today by B2B consultancy,&nbsp;The Frameworks. The study shows that businesses which encourage creativity, experimentation and forward-thinking outperform less imaginative organisations on multiple measures, from revenue growth to future-readiness. 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