{"id":9098,"date":"2018-09-11T07:00:07","date_gmt":"2018-09-11T06:00:07","guid":{"rendered":"https:\/\/engineernewsnetwork.com\/blog\/?p=9098"},"modified":"2018-09-10T12:58:30","modified_gmt":"2018-09-10T11:58:30","slug":"immersive-technology","status":"publish","type":"post","link":"https:\/\/www.engineernewsnetwork.com\/blog\/immersive-technology\/","title":{"rendered":"Immersive technology: Set to become mainstream in the next three years"},"content":{"rendered":"<p>A new report by the Capgemini Research Institute [1] has revealed that enterprises are using augmented reality (AR) and virtual reality (VR) technologies to enhance their business operations.<\/p>\n<p>The report, <em>Augmented and Virtual Reality in Operations: A guide for investment<\/em> has found that 82% of companies currently implementing AR\/VR say the benefits are either meeting or exceeding their expectations.<\/p>\n<p>However, a shortage of in-house expertise and insufficient back-end infrastructures are significant barriers to growth.<\/p>\n<p>The new report, which surveyed more than 700 executives [2] in the automotive, manufacturing and utilities sectors, with considerable knowledge of their organisation\u2019s AR\/VR initiatives, found that 50% of enterprises currently not implementing AR and VR will start exploring immersive technologies for their business operations within the next three years.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7565662001938327\" data-ad-slot=\"7585079586\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nThese include using AR to remotely access real-time help from experts on a wearable or handheld device, and VR to train employees.<\/p>\n<p>Some 46% of companies believe the technology will become mainstream in their organisations within the next three years, while a further 38% think it will become mainstream in their organizations in the next three to five years.<\/p>\n<p><strong>Organisations are seeing the benefits of immersive technology<\/strong><\/p>\n<p>The report revealed that while AR is more complex to implement, organisations perceive it as more beneficial than VR.<\/p>\n<p>It highlights that AR generates productivity benefits thanks to streamlined workflows, citing examples such as, technicians at Porsche using AR glasses that project step-by-step bulletins and schematic drawings across the line of vision, while also allowing remote experts the ability to see what the technician sees to provide feedback.<\/p>\n<p>This solution can shorten service resolution time by up to 40% [3]. VR improves efficiency and safety, and helps manage complexities of tasks thereby boosting productivity.<\/p>\n<p>For instance, the report highlights that VR is used at Airbus to integrate digital mock-ups into production environments, giving assembly workers access to complete 3D models of the aircraft under production. This reduces the time required to inspect from three weeks to three days [4].<\/p>\n<p>Additionally, according to the report, at least three in four (75%) companies with large-scale AR\/VR implementations can attest to operational benefits of over 10%.<\/p>\n<p><strong>Repair and maintenance, design and assembly form most implemented use cases<\/strong><\/p>\n<p>The report found that across the automotive, manufacturing and utilities sectors, the most popular uses of AR and VR are repair and maintenance, and design and assembly.<\/p>\n<p>Between 29% and 31% of companies using AR and\/or VR are using it for repair and maintenance, specifically to consult digital reference materials (31%), seek a remote expert (30%), digitally view components not in physical view (30%) and superimpose step-by-step instructions on work stations (29%).<\/p>\n<p>For design and assembly, companies using VR and\/or AR are using it to view digital assembly instructions (28%), simulate product performance in extreme conditions (27%), visualise infrastructures from various angles (27%) and overlay design components onto existing modules (26%).<\/p>\n<p>For example, the report cites Ford\u2019s use of VR technology to identify, and then engineer alternative actions by humans captured by body motion sensors during assembling, which has resulted in a 70% drop in employee injuries and a 90% reduction in ergonomic issues [5].<\/p>\n<p><strong>AR is seen as more relevant and widely implemented than VR<\/strong><\/p>\n<p>The report revealed that two-thirds of all the organisations surveyed believe that AR is more applicable to their business operations than VR.<\/p>\n<p>While VR has been found to enhance a solo, immersive user experience that is isolated from the real world, AR connects the digital world to the real world, and therefore supports a number of breakthrough use-cases.<\/p>\n<p>Of companies deploying AR, 45% are implementing the technology, compared with just 36% of those companies using VR (the rest of the companies are still at the experimentation phase).<\/p>\n<p><strong>US and China most aggressive investors in AR\/VR<\/strong><\/p>\n<p>The report found that companies in the US and China are currently leading the implementation race, with over 50% of companies surveyed already implementing immersive technology for business operations.<\/p>\n<p>Whereas over 50% of companies in France, Germany, the Nordics and United Kingdom are still only experimenting with AR\/VR initiatives.<\/p>\n<p>\u201cImmersive technology has come a long way in a short time and will continue to evolve. Faced with stiff competition from aggressive investors in the US and China, businesses need to streamline investment to seize the long-term growth potential this technology offers,\u201d said Lanny Cohen, Chief Innovation Officer at Capgemini. \u201cTo drive the highest business value from AR and VR, companies need a centralised governance structure, proofs of concept that are aligned with business strategy, and to be able to drive innovation and employee change management.\u201d<\/p>\n<p><strong>Four key strategies to expand AR\/VR initiatives<\/strong><\/p>\n<p>The report identified a group of \u2018early achievers\u2019 who are driving the most benefits from their immersive technology initiatives.<\/p>\n<p>Representing 16% of the total companies surveyed, these organisations are focusing on four key strategies to expand their AR\/VR initiatives:<\/p>\n<p>1. Put a centralised governance model in place and build AR\/VR awareness: 78% of early achievers have dedicated central teams or innovation centres to manage the organisation\u2019s overall AR\/VR activities, compared with only 51% of other companies.<\/p>\n<p>2. Invest in upgrading talent to gear up for future adoption: 93% of early achievers are investing heavily in agile, in-house teams of experts, compared with only 76% of the rest of companies surveyed.<\/p>\n<p>3. Focus on the right use cases that provide lasting value and support employees: Finding the right use case and testing its applicability is one of the top three priorities for early achievers, whereas currently, the inability to identify a use case is a challenge for more than 50% of organisations.<\/p>\n<p>4. Prepare technology infrastructure to integrate AR\/VR: The report found that a lack of data and technology readiness are major barriers to AR\/VR adoption. For enterprises, the need of the hour is to ensure smooth AR\/VR integration with their existing technologies as well as their culture.<\/p>\n<p>A copy of the report can be downloaded <span class=\"highlight highlight-blue\"><a href=\"https:\/\/www.capgemini.com\/research\/augmented-and-virtual-reality-in-operations?utm_source=pr&amp;utm_medium=referral&amp;utm_content=dt_none_link_report_none&amp;utm_campaign=disruptdigital_ri_ar-vr\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span>.<\/p>\n<p><strong>Research Methodology<\/strong><\/p>\n<p>Capgemini surveyed 709 individuals with considerable knowledge of their organisation\u2019s AR\/VR initiatives at 709 companies. The research focused mostly on companies that are active in AR\/VR with 603 organisations currently experimenting or implementing AR\/VR. Seventy-three percent of organisations reported revenue of more than US$1 billion in FY 2017. This survey was conducted from May to June 2018.<\/p>\n[1] The Capgemini Research Institute is Capgemini\u2019s in-house think-tank on all things digital<\/p>\n[2] Executives leading, monitoring, or actively involved in AR or VR activities in their organization<\/p>\n[3] Source: Porsche, <em>Porsche \u00a0Tech Live Look Pioneers Augmented Reality in U.S. Auto Repairs<\/em>, May 2018<\/p>\n[4] Source: <em>Airbus, Virtual solutions provide real benefits for Airbus\u2019 Beluga XL development<\/em>, February 2016<\/p>\n[5] Source: <em>The Detroit News<\/em>, <em>Virtual Technology Streamlines Ford\u2019s Manufacturing<\/em>, July 2015<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report by the Capgemini Research Institute [1] has revealed that enterprises are using augmented reality (AR) and virtual reality (VR) technologies to enhance their business operations. The report, Augmented and Virtual Reality in Operations: A guide for investment has found that 82% of companies currently implementing AR\/VR say the benefits are either meeting &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[3043,5010,5009,5011,1441],"class_list":["post-9098","post","type-post","status-publish","format-standard","","category-news-views-and-opinion","tag-ar","tag-augmented-and-virtual-reality-in-operations-a-guide-for-investment","tag-capgemini","tag-immersive-technology","tag-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immersive technology: Set to become mainstream in the next three years - Engineer News Network<\/title>\n<meta name=\"description\" content=\"According to the global findings, 50% of enterprises currently not implementing AR and VR will start exploring immersive technologies for their business operations within the next three years. 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