{"id":9174,"date":"2018-09-17T12:17:36","date_gmt":"2018-09-17T11:17:36","guid":{"rendered":"https:\/\/engineernewsnetwork.com\/blog\/?p=9174"},"modified":"2018-09-17T12:17:36","modified_gmt":"2018-09-17T11:17:36","slug":"customer-experience-is-now-the-top-priority-for-quality-assurance","status":"publish","type":"post","link":"https:\/\/www.engineernewsnetwork.com\/blog\/customer-experience-is-now-the-top-priority-for-quality-assurance\/","title":{"rendered":"Customer experience is now the top priority for quality assurance"},"content":{"rendered":"<span class=\"highlight highlight-blue\"><a href=\"http:\/\/www.capgemini.com\" target=\"_blank\" rel=\"noopener\">Capgemini<\/a><\/span> and <span class=\"highlight highlight-blue\"><a href=\"http:\/\/www.sogeti.com\" target=\"_blank\" rel=\"noopener\">Sogeti<\/a><\/span> have released the 10th edition of its <em>World Quality Report<\/em>\u00a0(WQR) published in conjunction with <span class=\"highlight highlight-blue\"><a href=\"http:\/\/&lt;https:\/\/www.microfocus.com\/\" target=\"_blank\" rel=\"noopener\">Micro Focus<\/a><\/span>.<\/p>\n<p>For several years the importance of end-user experience has been on the rise, but for the very first time IT professionals have ranked customer experience as the number one priority of their quality assurance (QA) activities.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7565662001938327\" data-ad-slot=\"7585079586\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nThe new report also highlights the convergence of Artificial Intelligence (AI), machine learning, and analytics, and their use in enabling smart automation as the biggest disruptive force to drive transformation in QA and testing over the next two to three years.<\/p>\n<p>According to the summary scores, that measured the importance placed on a QA\/testing task by 1,700 CIOs and other senior technology professionals, across 10 industries, from 32 countries, \u2018ensuring end-user satisfaction\u2019 is the most important priority (with a mean summary score of 5.85 out of a total 7).<\/p>\n<p>This is closely followed by \u2018detecting software defects before go-live\u2019 at 5.81 out of 7, and \u2018increasing the quality of software or product\u2019 (also scoring 5.81 out of 7).<\/p>\n<p><strong>Artificial intelligence, predictive analytics, and smart test automation are enablers in ensuring end-user satisfaction through QA<\/strong><\/p>\n<p>With customer experience objectives at the forefront, the report shows that organisations are already using Artificial Intelligence to optimise Quality Assurance.<\/p>\n<p>Up to 45% of respondents state that they are using intelligent automation, while 57% are experimenting with new approaches in testing intelligent applications, including Artificial Intelligence and Machine Learning elements.<\/p>\n<p>In addition, 59% of businesses cite that they are likely to focus on predictive analytics in the coming year, while 54% are interested in robotics automation, and 36% in machine learning.<\/p>\n<p>Brad Little, Executive Vice President, Global Head of Application Services at Capgemini, said: \u201cQuality Assurance is no longer a back office function. It is a critical activity that directly affects customer experience and this year\u2019s World Quality Report demonstrates that IT professionals are more aware of this than ever before. IT teams need to be rapidly up-skilling and embracing new technologies in the near future to keep up with the AI and automation-led transformation environment.\u201d<\/p>\n<p><strong>As AI in Testing and QA matures, three new roles will distinctly emerge: AI QA strategists, data scientists, and AI test experts<\/strong><\/p>\n<p>The WQR 2018 shows that a challenge exists in access to the specialist skills required in the new technology landscape. Over a third (36%) of respondents think that skills are lacking among professionals who need an adequate understanding of AI implications on business processes, and 31% feel that they are not sufficiently equipped with the data science skills required.<\/p>\n<p>Brad Little added: \u201cSkill deficiency is a big hurdle that organisations will need to overcome; working with AI requires professionals with a diverse range of competencies such as algorithmic knowledge, mathematical optimisation, and business intelligence skills.<\/p>\n<p>\u201cTomorrow\u2019s IT department will have far more data scientists, AI test experts and strategists than seen in the past.\u201d<\/p>\n<figure id=\"attachment_9176\" aria-describedby=\"caption-attachment-9176\" style=\"width: 812px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/engineernewsnetwork.com\/blog\/wp-content\/uploads\/2018\/09\/image001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9176\" src=\"https:\/\/engineernewsnetwork.com\/blog\/wp-content\/uploads\/2018\/09\/image001.jpg\" alt=\"\" width=\"812\" height=\"267\" srcset=\"https:\/\/www.engineernewsnetwork.com\/blog\/wp-content\/uploads\/2018\/09\/image001.jpg 812w, https:\/\/www.engineernewsnetwork.com\/blog\/wp-content\/uploads\/2018\/09\/image001-300x99.jpg 300w, https:\/\/www.engineernewsnetwork.com\/blog\/wp-content\/uploads\/2018\/09\/image001-768x253.jpg 768w, https:\/\/www.engineernewsnetwork.com\/blog\/wp-content\/uploads\/2018\/09\/image001-800x263.jpg 800w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><figcaption id=\"caption-attachment-9176\" class=\"wp-caption-text\">The extent to which AI changes the skills expected of QA and testing professionals<\/figcaption><\/figure>\n<p><strong>AI and Automation on the rise to handle increased volume of QA testing<\/strong><\/p>\n<p>The focus on end-user satisfaction highlights the significant importance of other business priorities, such as responsiveness (speed-to-market), competitiveness, and innovation, the WQR concludes.<\/p>\n<p>It drives attempts to process vast amounts of structured and unstructured data, within the limits of fair practices. It also reflects a change in mindset, as a defined progression from early efforts in multi-channel experience.<\/p>\n<p>Raffi Margaliot, Senior Vice President and General Manager, Application Delivery Management, Micro Focus said: \u201cCustomers are now increasingly interacting with businesses on complex technology platforms, through multiple devices, making seamless user-experience a critical aspect of that journey.<\/p>\n<p>\u201cWith greater experimentation around AI, analytics and IoT, organisations need to rapidly focus on developing the specialised skills of their Testing teams to adapt to the advanced technology landscape.\u201d<\/p>\n<p><strong>World Quality Report 2018 research methodology<\/strong><\/p>\n<p>The World Quality Report, which this year interviewed 1,700 CIOs and other senior technology professionals, across ten industries, from 32 countries, is the only global report analysing application quality and testing trends. It has been produced annually since 2009.<\/p>\n<p>Now in its 10th edition, the 2018 report adopted data collection through computer aided telephone interviews. Based on analysis of six respondent groups: CIO, VP Applications, IT Director, QA\/Testing Manager, CDO\/CMO, and CTO\/Product Head, the report surveyed respondents from across the globe through quantitative interviews followed by qualitative deep-dive discussions.<\/p>\n<p>To download a full copy of the World Quality Report 2018 click <span class=\"highlight highlight-blue\"><a href=\"http:\/\/www.worldqualityreport.com\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capgemini and Sogeti have released the 10th edition of its World Quality Report\u00a0(WQR) published in conjunction with Micro Focus. For several years the importance of end-user experience has been on the rise, but for the very first time IT professionals have ranked customer experience as the number one priority of their quality assurance (QA) activities. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9174","post","type-post","status-publish","format-standard","","category-process"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer experience is now the top priority for quality assurance - Engineer News Network<\/title>\n<meta name=\"description\" content=\"Capgemini\u2019sWorld Quality Report 2018 shows that customer experience is the top priority for quality assurance activities for the very first time, with automation and AI set to accelerate in the coming years\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engineernewsnetwork.com\/blog\/customer-experience-is-now-the-top-priority-for-quality-assurance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer experience is now the top priority for quality assurance - 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