Ralf Bühler becomes the new Chief Sales Officer B2B at Conrad Electronic

As the new head of the B2B business unit, Ralf Bühler, an experienced manager and proven expert in marketing and sales, will be responsible for this strategically important segment as Chief Sales Officer (CSO) and will also strengthen Conrad Electronic’s management team. 

Most recently, he was responsible for sales, marketing, and eCommerce worldwide at Farnell, significantly contributing to the company’s restructuring.

He successfully implemented the development of new business models and their consistent roll-out at companies such as STMicroelectronics, Littelfuse and Cree.

Think and act: digital

Whether for industrial customers and professional users in R&D and MRO sectors, educational institutions or makers, as an innovative distributor and family-owned business, Conrad Electronic consciously focuses on excellence in B2B business during these challenging times of digital change. This includes also the continuous expansion of the product range and intelligent networking on Conrad’s smart platforms; to enable its business customers simple and secure procurement from one single source.

“I am thrilled to support Conrad with my expertise in the consistent and sustainable implementation of their ‘B2B First!’ strategy. Particularly in these extremely agile times, it is my primary goal to provide decisive impetus for Conrad’s digital platform and our international B2B business model”, comments the 50-year-old on his appointment as CSO B2B at the omnichannel provider Conrad Electronic.