Key appointments at Cliff Electronics

Cliff Electronics, the UK manufacturer of industrial and audio connectors, electrical test leads and reels, has strengthened its salesforce in response to continued sales growth.

Formerly their Distribution Sales Manager, Dan Walker takes up the new role of General Sales Manager.

He will continue to manage the key relationships with their global distribution partners and develop new international markets. Walker has been with Cliff for seven years and has dramatically increased their distribution sales throughout Europe.



Joining to develop increased European OEM sales, Benny Bellman has considerable experience in sales of electronic components to OEMs and CEMs with over fifteen years of experience in sales and technical support. Benny is multi-lingual and has worked in the UK, USA, Austria, Canada and Israel. He has a successful track-record of new business development as well as building and maintaining an existing customer base.

John Hall, Managing Director of Cliff Electronics, comments;: “We are very pleased to be increasing Dan’s responsibilities at Cliff, he has proven himself to be an excellent distribution sales manager and we are sure he will be as successful in his new role. Benny joins us at an exciting time with our revolutionary FeedThrough connectors opening up new markets for us. His direct selling experience is exactly what we now need to build our sales to OEM in existing and new markets.”